In the four years from 1972–1975, Sunbury would attract over a hundred thousand rock fans with bands from as far away as Britain, including Deep Purple and Queen.

The Sunbury Rock Festival, staged on a farm, became the stuff of legends. With many live albums sold and a feature film named ‘Sunbury’, the event would eventually make its way into Victoria’s Music Hall of Fame. The iconic festival was hailed as Australia’s answer to Woodstock, the Sunbury Music Festival. While short lived, the festival put Sunbury on the map and showcased their love of the land, which locals still hold dear.